Yesterday Etsy announced some changes that they are making to the Etsy search engine – https://www.etsy.com/teams/7716/announcements/discuss/17024759
Etsy wants to take into account ‘customer and marketplace experience’ as a factor when determining where your items appear in search results.
Etsy say that they want buyers to enjoy a great experience when they purchase on the marketplace so to encourage the right seller behavior they will take into account a shop’s record of customer service and whether it operates within Etsy’s policies.
The Etsy search algorithm will now favor shops with great reviews, completed About pages and shop policies. Recent cases opened by unsatisfied buyers and infringements of rules relating to intellectual property will have a negative impact.
Etsy have updated their guide to how search works and I recommend that you read it carefully:- https://www.etsy.com/help/article/34234144469
This Etsy article provides a very comprehensive explanation about how search works and what factors you should focus on to ensure your items rank competitively.
Here are the main features:
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