I thought I’d post a little extra guidance on choosing your eBook niche whilst you are waiting for video 4. (It’s nearly ready! and it contains some excellent help and advice aimed at those of you who are struggling to write your own eBook)

Providing Solutions Will Boost Your Profits

Products that solve problems are the most effective items to sell online.  Internet marketers learn early on that following and solving a problem equals online profits.  People search the Internet daily seeking answers to urgent problems.  They are looking for new ways to lose weight, save at the gas pump, stop a foreclosure, or cure heartburn. 

What is the best way to determine what problems people are having and how you can provide a solution?  You have to do your research and pay attention to the trends in your chosen niche.  Begin with researching keywords for your subject.  There are several excellent tools you can use for this task.  SEO Book or Google Labs will help you determine trends based on the latest searches.  You can see new topics arise as trends shift over several days or more. 

Join discussion forums that center on your niche.  Get involved in the conversations instead of lurking about.  Add to the discussion and follow the rules of the forum.  If you go into a group trying to sell something right off, you will find yourself booted very fast. 

Offer recommendations or general suggestions once you have made a few posts and shown that you want to be a part of the community. Pay attention to the discussions.  When you see comments about a particular problem, be brave enough to ask if anyone has a good solution for it.  More often than not, if no one has a suggestion, there’s a chance to develop a new product idea!

Another great way to get a handle on problems to solve is by visiting major blogs like Technorati.  There are sections specifically for “what’s rising.” This is a good spot to stay in touch with what people find important. 

Subscribe to feeds from popular blogs in your niche.  Chances are you will see posts on products that address common problems.  Have a look at these products and determine what you can do to make them simpler, improve them, or add your own twist on the solution.  If it is a high ticket item, perhaps you can produce something that is more affordable. 

Study these products and see if they really do solve the problem.  Perhaps the product is cheap and not very clear with the solution.  That is your opportunity to add to the content and position your product as the superior answer.  Get testimonials from reviewers on how your product solved their problem quicker and easier.

Marketers are earning six and seven figure incomes by solving simple problems.  They pay attention to what the public wants.  Follow these simple suggestions and you can have your slice of this very lucrative pie.

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