My very first information product is now complete! It has been hard work to combine my busy domestic life (4 kids!) with the focused time needed to create my ebook from scratch and make it the very best job I can.

It is now time to start the next stage which is promoting it for sale.

I have invested in a professional graphics package from Planet Divinity. This provides ebook covers and sales letter templates and it is absolutely crucial to the success of my ebook that these ‘look the part’. You can have the best content in the world but no one will buy if the packaging isn’t right. I must take this opportunity to pay tribute to Steve at Planet Divinity for his patience and expertise, he has produced an excellent package to my exact specifications at an unbelievable price, very well done Steve.

The next step is to write my sales letter, and again it is vital that this is put together professionally. For expert guidance I have turned to Randy Smith. Randy has over 20 years experience in ‘direct to customer’ sales and marketing and has written a step by step guide to writing your own sales letter–Sales Letter: ABC.

I will keep you posted as my sales letter progresses and we move on to promoting my ebook.

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