JV Promotion With A Twist!
Leveraging the power of a big marketer’s list is a great way for the little guy to grow his business rapidly.
Traditionally this means promoting the big marketer’s product to my small list and then hoping he is prepared to reciprocate by promoting my product to his big list.
This strategy works but the traffic surge lasts for a few days only and then drops off.
Here is the same idea with a twist;
I promote the big marketer’s product to my list but instead of banking my 50% commission I email the marketer and suggest he keep it.
Sounds crazy, I know, but bear with me on this!
In return I ask him to add my product to his autoresponder follow up sequence.
As an additional sweetener I also set up an exclusive discount for his subscribers only and I write the email copy.
Here is a copy of the email I sent recently when I last used this technique;
“Hi ******
I hope you are enjoying the Spring sunshine!
I’m delighted to note that ********* continues to make sales for me. Congratulations on a great product!
Seeing the follow up message begin to bear fruit got me thinking and I’d like to make a proposition to you, ******;
(I was always taught ‘if you don’t ask, you don’t get!!’)
Would you consider popping my product ********* into your autoresponder follow up sequence? I have taken the liberty of creating a special discount page for your subscribers which you can check out here;
http://***************subscriberspecial.html
I have also written the email copy (attached)
As an extra little sweetener I will pay you the commission I have earned to date from ********* of ($******)
You can get your affiliate link here;
http://************************special.php
Thanks ********* “
There are a few, very powerful, psychological factors working in my favor here;
- Because I have helped the big marketer by promoting his product, he will be naturally inclined to look favorably upon my request.
- I have already taken the time to create his exclusive discount page which I show him by including a link in my message. He can see that I have gone to a certain amount of trouble to make this happen. The difference between suggesting “I WILL DO ……………….., IF you agree to………………” and actually doing it FIRST is huge.
- I have written the promotional copy (again, I have already done it and I attach it to the email) this satisfies the big marketers natural desire to minimize his workload! (it also means that MY message goes out to his lists).
The net result is a very nice win, win, win;
- The big marketer pockets several hundred dollars he would otherwise have paid out to me in commission.
- He earns 50% commission on every sale of my product to his list.
- He enjoys the appreciation of his subscribers for negotiating an exclusive discount off my product.
- He gets all of this without having to do any work!
- The big marketer’s subscribers win by getting a great discount off a quality product.
- I win because my promo email is now in the big marketer’s autoresponder sequence and is seen by all of his EXISTING subscribers and all of his SUBSEQUENT subscribers.
Is this worth the several hundred dollars commission I have given up?
To answer this question it is essential to know how much each of YOUR subscribers is worth.
If I capture just 1 new subscriber per day (very conservative as the big marketers I target typically add 50 to 100 new subscribers DAILY!) I add 365 new subscribers per year, using the benchmark valuation of $1 per month per subscriber this exercise adds $2,340.00 to my income in year one and $6,660.00 in year two!
Try it, it works!
If you’d like to try this technique to grow your online business this is the product I use to set up my special discount pages and affiliate links on ClickBank, click the banner below to watch video proof of how simple and effective this really is.
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Great post Stuart
You rally got this whole..give first, reciver later principal down.
I think this method is really worth testing, I have a few “top-guns” I could try this on. Hopefully it works. Also consider giving 75% or more commissions to the big-guy, this makes the deal even sweeter in his/her favor.
Also look for bonuses for high ticket products. Sometimes you can get luckey and get a place in the AR of a really big fish!
I once got one mailling to a 22.000 list brought me around 500 subscribers. Another time I got a deal for 10.000 subscribers from the AR. I have got around 50 of these so far….
So, thanks for sharing Stuart, talk soon
Marlene
Thanks for your comment, Marlene.
You got it spot on, it is all about “give first, receive later”.
The other key to this strategy and to success in IM generally is to focus on the subscriber list.
It is the number of subscribers that this and similar methods add to your list that will ultimately dictate your level of income, not the number of eBook sales that the promo leads to.
Kind regards
Stuart
Hi Stuart,
Some great advice here in this post and I will be taking a look at the techniques you use in your business with great interest. Thank you for sharing this and all the best for your future ventures online.
Regards,
Sue.