This is a simple technique that anyone can use to grow a mailing list, all you need is an autoresponder (such as my favourite, aweber.com) and an eBay account.
You’ll remember the video I created recently showing how I use eBay to drive traffic to my forex website, here is the link if you missed it:
Building a mailing list without a website uses a similar method to encourage our auction viewers to visit our eBay ‘about me’ page but instead of then directing them to visit an external website we simply include an opt-in box on the ‘about me’ page and offer a relevant free gift as an incentive. (Please note that opt-in boxes are not allowed in auction listings but eBay does tolerate them in classified ads and on ‘about me’ pages.)
After watching the video several subscribers asked me how I insert a clickable link to my ‘about me’ page in my auction description.
The answer is a piece of HTML code;
<a href=”http://members.ebay.co.uk/aboutme/YOUREBAYID/”><span style=”font-size: large;”>Visit my <span style=”color: #00429a;”>M</span><span style=”color: #ff0010;”>E</span> page for your valuable <span style=”color: #ff0010;”>FREE gift, </span><span style=”color: #000000;”>Click HERE </span></span></a>
Simply insert your eBay ID in place of YOUREBAYID and make sure you customise the code with the eBay site you use (mine is .co.uk) it is then just a case of copying and pasting the code into your description.
I know it looks complicated but it is really quite simple when you understand how it works.
Learning how to use basic HTML code is an essential skill for the internet marketer and eBay seller and there is an excellent eBook on the subject written by Dan Thompson. (Dan is a partner in d9 Hosting, my favourite web host.)
‘Basic HTML’ shows you how to put together the code to create the exact effect you are looking for.
Maybe you want to change the size of the font, the background or text colour or perhaps insert an image, with ‘Basic HTML’ you can quickly learn how to achieve all of this and much more.
This 35 page guide is written in an easy to follow, step by step manner without using any techie jargon.
Click to download your copy of ‘Basic HTML’ with my compliments.
(nothing to pay and no opt-in required!)
You’ll be aware that eBay rules prohibit links to your websites in auction descriptions, well here is a sneaky way around this rule;
eBay allows you to include an email address in your description (to enable auction visitors to obtain further information about the item described) the idea is to include an email address @ your domain.
For example; email@example.com (forexexplanation.com is the website you want your auction visitors to visit)
Why not make the domain stand out by changing the size and/or colour of the font?
Like this; firstname.lastname@example.org
Another technique I use to drive traffic to my websites is to match the eBay ID to my domain name, in this case I am using the eBay ID ‘forexexplanation’ again some auction visitors will pop the name into their web browser and visit the site.
These methods work, I have built a mailing list of people interested in making money trading forex (a very hot niche on eBay) using these exact techniques and so can you.
Having built your mailing list how do you use it to generate further income?
Look out for my next newsletter where I will share the methods I use to build a profitable relationship with my subscribers.
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Gary O Brien says
I really like the way you have done sidebar one and sidebar two on our blog. really cool!
Gary O Brien
Thanks for the mailing list idea and the actual code, nice.
Informative post and will implement it in my listings.
Thanks for the html pdf also Stuart and continued success.
Mandy Allen says
Thanks for sharing, very useful info!
Enjoy the journey.
Steve Wilkins says
Excellent post and video! I myself purchased MPW and have already set up a few different websites in different niche areas. The hardsest part is as always, driving traffic to the sites.
Thanks for sharing this great tip on skimming ebay's traffic ethicall and legally. I shall be implementhing this technique to drive traffic to my websites.
All the best!