I really hate to start 2010 with a negative but you need to understand this……..
“The chances of you building your own successful online business are slim to zero if you spend your time and money on eBooks and internet marketing products”
You see there is so much information about making money online, so many “must try” methods and so many “next big thing” products that it is almost impossible for a beginner (I hate the term ‘newbie’) to negotiate this minefield and build a system that actually makes money.
The positive news is that there is a way for the beginner to build a sustainable online business, it is the way that I started and built my online business and it is the way that all of the successful internet marketers I know started and built their businesses.
They didn’t blindly buy product after product they followed the advice and guidance of people who were already doing what they wanted to do.
In other words they chose and followed a mentor or coach.
Yes, my number one piece of advice to you in 2010 is to get yourself a mentor and a coach.
Choose an internet marketer that you trust, a marketer who clearly has a system in place that works.
I personally would ignore the so called ‘guru’ marketers, these guys are too big to have day to day contact with.
No, go for the mid-level marketer, the guy who is clearly going places but not yet insulated by layers of assistants – someone you can actually build a relationship with.
Your task then is to learn how your marketers business model works.
The true power of the internet is that it levels the playing field for all of us.
In the brick and mortar offline business world there are many barriers to entry – you need special skills, you need premises, staff, you need substantial start-up capital and consequently the cost of failure is very high.
In the online business world all I need is a PC and internet connection and I’m in business, there are no barriers to me duplicating a successful business model and making money and once my business is making regular profits the internet makes it possible to scale it without limit!
Yes, coaching and mentoring has a cost but because this way of learning is much more likely to succeed this cost is more accurately described as an ‘investment’, an investment in your own future.
Most beginners quickly get caught in a cycle of buying product after product and very rarely do these alone lead to sustainable success, that is why I offered free coaching as a bonus when I promoted Multi Profit Websites back in October. As good a product as it is Multi Profit Websites alone is unlikely to lead to sustainable success – you need to understand how to fit it into an overall strategy.
Think about how much money you spent in 2009 on eBooks and products and how much money you actually made.
Now think about how much you are likely to spend in the next 12 months.
This is a cost not an investment.
If you want to make a fresh start and make 2010 the year that you finally make your online dreams a reality follow the advice of someone who has already trodden the path, stop incurring costs and start making an investment.
Invest in coaching.
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Sue Schlaiffer says
Congratulations on your success as I can see you have some of your own products available, and your blog looks great too. I agree that most of us follow the path of wasting money on one product after another until we finally realise that the only way to succeed is to invest in our education. By doing this you learn things the right way and follow a plan rather than to go from one project to another without completing anything or achieving success. I am glad that I took this step and I fully agree that this is the right path to follow to ensure success in your online business venture. You are an inspiration Stuart and I will be sure to visit regularly to see what you are doing.
Anne Martin says
This is exactley what I have done this year. I have finally found someone to trust and am in the middle of John Thornhill's class now.
Steve Wilkins says
Top post Stuart!
I wasted up to $2000 on useless IM products before I found my mentor. 3 years later and I am finally making a good income from a successful business model online.
Getting a mentor who can take your forward in 2010 should be the number one priority for anyone failing to make money online.
Jacinta Dean says
I completely agree. Choosing a mentor and one that is accessible is the best choice when it comes to learning how to create a business online.
If we were to try and learn all this stuff ourselves, we would end up buying product after product and never get anywhere. That is what it did from 2007-2009. The in 2009 I really buckled down with my mentor and followed and learned.
Having a mentor is the only way to truly learn how to create a business online.
See you back here soon!