Need a little extra money? (who doesn’t?)
I guess the fact that you are reading this post means that your answer to this question is “yes!”
Think of that extra money as a cake and to bake this particular cake we need to mix three ingredients:
- A compelling product
- An interested audience
- An autoresponder
If you’ve been lead to believe that making money online is more complicated than this then you have been listening to the wrong people.
It really is this simple, I know because I’ve done it (and I continue to do it)!
The very best way to start baking your “extra money” cake is to create your own product in a popular niche. The drawback, however is that this method takes time researching and creating a winning product.
If you want to speed up/simplify the process then it is possible to have a product for sale online in just a few short hours using the Internet Marketer’s “secret weapon”.
Resale Rights Products
So what are “resale rights products”?
Put simply, resale rights products are information products (eBooks, video courses, software, etc.) that come with a license that grants certain rights to the buyer.
These “rights” may include:
- Resale Rights: The buyer is entitled to sell the product personally and keep all of the profits.
- Master Resale Rights: The buyer is entitled to sell the product and grant resale rights to his buyers. Some master resale rights licenses also allow you to pass on master resale rights to your buyers (so they, in turn can pass on master resale rights to their buyers).
- Rebranding Rights: In addition to the right to resell the product the buyer also has the right to replace the author’s links with his own (i.e. affiliate and personal blog links).
So How Can You Benefit?
If your online business plans have been put on hold because you don’t have a product of your own to sell, or maybe you have created your first product and have started to build a list with it but need additional products to offer to your subscribers, then resale rights products offer the perfect solution.
How To Choose Your Resale Rights Products
Do be aware that there is a lot of poor quality, outdated rubbish floating around online.
Here are my Top Five Tips to look out for when choosing your resale rights products:
1 Quality
Make sure that the product is well written and up to date. Cheap resale rights products are often churned out in bulk by writers whose first language is not English. Poor quality stuff like this will reflect very badly on you.
2 Proven Seller
Look out for products from established marketers that have a proven track record. Established marketers often sell resale rights to one or more of their popular products which means you get to keep 100% of the fruits of your promotional efforts instead of merely receiving a commission when promoting the product as an affiliate.
3 Popular Niche
Do your research before investing in a resale rights product. Make sure to satisfy yourself that there is a viable market for the product.
4 Limited Licenses
The more licenses there are, the more potential competition you will have when you go to sell the product. Only buy resale rights products where the number of licenses are strictly limited.
5 Strict License Terms
A good resale rights product will have strict resale terms which help maintain its long term value for the benefit of all resellers. The license may prohibit the product from being given away as a bonus for example or may even impose a minimum resale price.
Follow these tips carefully and you won’t go wrong!
Before I finish I’d like to let you into a little secret!
If you check out the recommended eBooks to the right of this page you’ll see a link to John Thornhill’s excellent “Auction Profit Streams”
Now at first sight you might assume that this is an affiliate link to John’s sales page and that I receive an affiliate commission on any sales made through the link.
But this is actually a resale rights product.
I purchased one of a limited number of reseller licenses a couple of years ago and the product has sold steadily for me ever since. I keep 100% of the sales proceeds, the product helps build my mailing list and I am free to slash the price to give my subscribers a great deal!
For a QUICK and easy way to jump start your business and subscriber list or increase your online product portfolio, resale rights products are the way to go without the blood, sweat and tears!
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Hi Stuart
Great post.
There are tons of Resale right products out there but its important that you choose a quality one with quality content..
Get the reader hooked.
All the best
James
Good advice as always Stuart. I have converted a lot of my downloaded MRR products into hard copy CD Roms with printed case covers.
Resell Rights products have a lot of competition built into the system, so changing their look, makes mine stand out from the crowd.
The only problem is that these products should ideally be marketed via direct mail, and this can be an expensive business with high up-front costs.
John
Leamington Spa, England
Hi John
This is a good point about the main disadvantage of direct mail marketing.
Now that you have the products on discs you can, of course, list them on eBay with extremely low up front costs.
Hi Stuart
Great tips and ideas’s on resale rights products and Terry’s contribution on plr.
I am pretty sure most people will have some of this type of stuff on their hard drives just gathering dust.
Used in the right way these products can be the start of the funnel process and introduce multiple streams into your online business….John Thornhill is a great fan of this approach.
Regards
Zahid
Yes Zahid.
I have a load on my hard drive.
Some good and some crap but if you rebrand them, the good ones with additional quality.
This can work wonders!
James
Stuart,
Thanks for your continued valuable content and example for us newbies to follow. I have appreciated your newsletters and timely advice on your blogs.
Hi Stuart,
How are you? All good I hope. I like the way you post goes. As always you provide premium insightful information. Excellent way to look at using resell rights products. People pay for such information.
I know you know all about this stuff Stuart but I’d like to add for anyone who is reading that doesn’t know there are also Private Label and Giveaway Rights.
Private Label Rights (PLR) products are products in which you can change around and call your own. PLR products can cut the time in half in creating an info product.
Give Away Right products are used to build a mailing list and sell your back end product. Create your own free giveaway rights product with your own related link(s) within to SELL your related back end product. Educational marketing is very powerful.
Give this free info product away in exchange for an email address in order to build your mailing list. Remember to always provide value be it in your free info product or mailing out to your mailing list, just don’t sell to your list all the time. (Real turn off)
Also depending on what you are writing about one must be careful not to go overboard with the links in e-books. It will turn people off and they will lose credibility on what you are writing about if it looks like you are selling, selling, selling but link(s) within are very powerful if done correctly.
Terry Conti
Thanks for your helpful contribution, Terry!
Chances are, a lot of us have resale rights products on our computers, collecting “digital dust” since we’re not using them. I agree with Reg. B., even if we get hold of an older, outdated product, we can revise it and make it current and more relevant.
Good tips to follow on choosing the right resale products too!
Mike
Excellent article, Stuart, as always. I always maintain there are strengths in going through the process completely, there really is so much learning that way. I jujst signed up for all of your affiliate links on the side, and have listed them on my site, http://www.auctiontradingsuccess.com.
Enjoy the journey.
Mandy
Hey Mandy, thanks for signing up as an affiliate!
I like Stuart Articles. He is straight to the point.
Wonderful article,thanks… You hit on a lot of key points… But sometimes with those out dated Resale Rights Products sometimes give you the foundation to rewrite it and give it new life while you update the information. A lot of us just need that little kick to get going… You still need to do research to see the market is there. There is many avenues to sell your product. As an e-book,on Kindle or as a paperback book on Amazon. Amazon will publish it as an on demand book saves a ton of cost and inventory… Keep up the good work,looking for ward to your next newsletter.
Chow!
Reg B.
Hi Stuart,
Great article here. I have ton PLR stuff as most folks do. But how do you know if it is a seller or no? and why do you need an autoresponder? it seems unless you have some enticing information to send out every week, and I don’t think every niche has that, how do you deal with that?
I guess I deal in areas where folks want a fix to day not in days or weeks down the road. I hate getting emails every that only want to sell something. There are very few of them, yours being one that offers good content, not just Buy Here Now.
Thanks for the good info.
Haggard
Thanks for your questions, Haggard
The strategy I teach is to choose a niche based on careful research of the marketplace. If you want to make a living selling info products you need to be sure that there is a mass market for the information you have.
The ClickBank marketplace https://www.clickbank.com/marketplace.htm is a great place to start, you can search by category for popular eBooks (check the stats and look for ‘grav’ the higher the number the more books are being sold)
I also recommend focusing on niches where the buyer’s needs are not satisfied by one product so that you can build a relationship (this is where the autoresponder comes in) and sell products (both yours and others as an affiliate) on an ongoing basis.
Of course the key word in all of this is ‘relationship’ and you won’t build a good one with your subscribers if you just hit them with one product promo after another. You need to provide far more than this to build a strong, mutually beneficial relationship.